Monthly Overview
Live
⚠ Test Mode Active — Sample data only · Changes are not saved to the database
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Period
Averages
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Not Enough Data
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Revenue & Growth
Total Monthly Revenue
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Direct input
LTGP : CAC
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Profitability
Gross Margin
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Net Margin
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Total Cost
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COGS
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Unit Economics
LTGP
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CAC
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Direct input
Total CAC
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Customer Lifespan
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Retention & Churn
Retention Rate
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Logo Churn
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Net Client Change
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Period
Cash Position
Performance
Rolling Averages
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Cash Balance Trend
Cash In vs Cash Out
Gross Burn Trend
Gross Burn Runway Trend (capped 36 mo)
Waterfall —
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Period
MRR Position
Retention Metrics
Rolling Averages
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MRR Trend
Net Retention Rate (NRR) & Gross Retention Rate (GRR) Trend
Churn vs Expansion
Churn Rate Trend
MRR Revenue Bridge —
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Revenue, Gross Profit & Net Profit Trend
Margin Analysis
LTGP : CAC
LTGP : CAC Ratio Trend
Monthly Revenue Growth
Churn Trend
Data Input
All monthly inputs in one place — business metrics, cash flow, and recurring revenue.
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Revenue
Total Revenue
Cost of Goods Sold (COGS)
Operating Expenses
Sales & Marketing (S&M)
General & Administrative (G&A)
Research & Development (R&D)
Below the Line
Interest Expense
Tax
Unit Economics
CAC (per client)
Starting Client Count
New Clients
Clients Churned
Cash Position
Opening Cash Balance
Cash Inflows
Customer Payments — Recurring
Customer Payments — One-off
Loan Proceeds
Other Income
Total Cash In
£0
Cash Outflows
Payroll
Contractors
Marketing
Software & Tools
Rent & Facilities
Inventory
Taxes
Debt Repayment
Owner Draws
Misc Expenses
Total Cash Out
£0
Recurring Revenue (MRR)
Starting MRR
New MRR
Expansion MRR
Contraction MRR
Churned MRR
Ending MRR (calc)
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Calculated Metrics auto-derived
Gross Profit—
Gross Margin—
Net Profit—
Net Margin—
Logo Churn Rate—
LTGP:CAC—
Gross Burn Runway—
Default Rate—
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Period
Averages
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Not Enough Data
Add more months to use this average period.
Core Data
New Clients / Month
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Direct input
Lost Clients / Month
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Logo Churn
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New Revenue / Month
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Business Direction
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Customer Forecast
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Current Clients
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Customer Ceiling (Hypothetical Max)
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Revenue Forecast
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Current Revenue
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Direct input
Revenue Ceiling (Hypothetical Max)
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Projection Charts
Customer Saturation (Hypothetical Max)
Current
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Revenue Saturation (Hypothetical Max)
Current
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Customer Growth Curve
Revenue Projection
Time to Ceiling Projection
Ceteris paribus — current rates held constant
| Month | End Customers | Revenue |
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